One builder. Three trades of experience. Your side of the table.

I grew up in Arizona with a single mom and always had someone in my corner. That is most of why I do this the way I do it: owners of specialty contractors are usually the person everyone else leans on, and nobody is in theirs when it comes to the website, the software or the sales pipeline.

Seven years in IT came first: cybersecurity, device management, the unglamorous infrastructure that has to work. Then six years of B2B sales at GoDaddy, where I learned what small-business owners actually buy and why most agency pitches make them close the tab. Today my day job is as a commercial risk advisor to construction companies. I read their contracts, their loss runs and their safety programs. I know what a GC's prequalification form asks and what an owner is worried about at 10pm.

Along the way I kept building software because the tools I needed did not exist. A risk-management platform an insurance agency now uses with its contractor clients. A household finance app my wife and I run on. A sales center with a custom CRM and dialer my own appointment setter works from. Ironsite is the company that builds those things for contractors, at a price a $3M company can justify in one meeting.

Sharp like a knife, strong like a gavel. That is the standard for the work and for the way we talk to you.

How I work

• Prices are published. Scope is one page. Dates are in writing.
• You get a straight answer, including "this is not worth your money."
• You own everything: code, content, images, accounts.
• I build in the open. You see the staging link in week one.
• Generated imagery is used for presentation, never passed off as a photo of your completed work.

Where

Phoenix, Arizona. Clients across the Southwest and nationally. Everything on this site is delivered remotely; on-site discovery days are available in Arizona, Nevada, New Mexico, Texas and California.