Websites and sales systems for commercial electrical contractors

Electrical contractors are prequalified more than they are chosen. A GC’s project manager needs to put you on a bid list, and to do that they need your license classifications, bonding capacity, safety record and a project list. If that takes them three emails, you are not on the list.

Be the easiest sub to prequalify

We build a capabilities page that mirrors a prequal form: licenses by class, bonding, insurance limits, EMR for three years, safety program summary, and a project list by type and size with the GC named where you are allowed to. PMs bookmark this page. It is the most valuable page on an electrical contractor’s site and almost none of them have it.

Split the work the way the buyers split

New commercial construction, tenant improvements, industrial, service, lighting and controls, EV and solar, low voltage. Each has a different buyer and a different search. Each gets its own page, written from your interview about how you actually run that kind of work.

Service and TI fill the gaps

Between big jobs, service and tenant-improvement work keeps crews busy. Those leads come from search and from property managers. Service pages with real pricing language (“a service call starts at…”) and a form that goes straight to the dispatcher convert; vague pages do not.

The sales system

For the GC relationships, a built list of the general contractors and construction managers in your market, worked by a rep whose job is to get you a 15-minute capabilities meeting with the estimator or PM. For property managers, the same motion with a tenant-improvement pitch. How the sales system works.