A contractor website that wins commercial work.
Not a template with your logo on it. Every page written for the buyer who lands on it, the photos of your own crew, and the search plan written down so you can hold us to it.
Why most contractor websites lose the bid before the phone rings.
A GC's project manager, a facility director, a property manager: they look you up before they call you. They are checking three things in about forty seconds. Do you do this exact kind of work. Have you done it at this size. Is anyone home.
A five-page site with "Services: roofing, HVAC, more" and a stock photo of a hard hat fails all three. It costs you jobs you never knew you were in the running for.
So we build a page for each service you actually sell and each market you sell it in. We write it from your own words. We show your own people. And we make it fast enough to read from a truck.
What is in every Ironsite website.
Six things the template tier cannot do, because each one needs someone who has done the work.
Copy written from your interview
One recorded hour with you becomes every page on the site. Service pages that explain how you actually do the work, not what a template thinks a roofer says.
Imagery of your crew
Twenty phone photos of you and your people become a consistent, professional set of images across the site. No photographer, no stock. Real project photos stay real.
A page for every service and market
Commercial re-roofing and TPO installation are different searches with different buyers. They get different pages.
Technical SEO that is actually done
Structured data, clean URLs, pre-rendered HTML, image sizing, Core Web Vitals in the green, Search Console and analytics connected and verified before launch.
Proof built for commercial buyers
Project pages, licensing and bonding capacity, safety record, EMR, the things a prequal form asks for. Put where a PM will find them.
A written 90-day plan
What we did, what we found, what to do next, in plain language. You can hand it to anyone and they can follow it.
Three tiers. Fixed prices.
Half at signing, half at launch. No hourly surprises. Launch is live in two weeks, Growth in four, Authority in six, from the discovery interview.
Launch
- 8–10 custom-designed pages
- All copy written for you, from a discovery interview
- Custom imagery of you and your crew (no photographer)
- Technical SEO foundation, structured data, analytics
- Lead forms wired to your inbox and CRM
- Live in 2 weeks
For a contractor with one main market and a site that is costing them bids.
Growth
- 15–20 pages, one per service and market
- Keyword research mapped to every page
- Industry-specific copywriting and imagery
- Technical SEO audit and fixes
- Written SEO report and 90-day search plan
- Conversion tracking and call tracking
- Live in 4 weeks
For a contractor with several services or markets that each deserve their own page.
Authority
- 30–50 pages including an article library
- Competitor and search-demand analysis
- Advanced SEO architecture and internal linking
- Quarterly content for the first year (12 articles)
- Review and proof system for commercial buyers
- Live in 6 weeks
For a contractor that wants to own search in its trade and region.
After launch
Care — $350/mo
Hosting, security, updates, monthly performance report, small edits within 2 business days.
Search — $1,500/mo
Care plus active SEO: two articles a month, page optimization, Google Business Profile, monthly strategy call.
Care is optional. Sites are built so they keep running without us.
Questions owners ask.
Do I have to write anything?
No. Every page is written from a recorded one-hour interview with you. You review, you correct what is wrong, we revise. Most owners spend under three hours on the whole project.
What about photos? We do not have any good ones.
Send twenty phone photos of you, your crew and your work. From those we produce consistent, professional imagery of your actual people for every page. Real project photos are still used as proof; generated imagery is used for presentation. We will never present a generated image as a photo of a completed job.
Will it rank on Google?
A new site does not rank on day one and anyone who promises otherwise is guessing. What we do: build every page to be found for a specific search, fix the technical problems that stop Google from reading the site, set up your Google Business Profile correctly, and give you a written 90-day plan. On the Growth and Authority tiers we also do the keyword research page by page.
Who owns the site?
You do. Code, content, images, domain, analytics. If you leave, you take it with you and it keeps running.
What does it run on?
A static site on Netlify with a Convex backend for forms and anything dynamic. No WordPress, no plugins to update, no monthly licence, and it loads in under a second on a phone on a jobsite.
How long does it take?
Launch: two weeks. Growth: four weeks. Authority: six weeks. The clock starts at the discovery interview.
Send me your current site. I will tell you what it is costing you.
Fifteen minutes. I will look at your site and your Google presence before the call, and come with three specific things I would change.