Replacing the photographer: AI imagery for contractors, done honestly
Twenty phone photos of your crew can become a professional, consistent image set for an entire website. Here is how it works, what it costs, and the one line we will not cross.
Professional photography for a contractor website runs $2,000–$5,000 and a day of your crew standing around. Most contractors skip it and use stock photos of models in clean hard hats. Both options are now obsolete.
What we do instead
You send twenty phone photos: you, your key people, your trucks, your yard, your work. From those, we generate a consistent set of professional images: you at a desk, you on a site, your crew with the equipment, in your trade’s environment, lit and composed like an editorial shoot. The faces are your people. The setting is your work. The quality is what a photographer would have produced.
It takes two days instead of a shoot, and it is included in every website tier.
The line we will not cross
Generated imagery is used for presentation: the hero image, the about page, service pages, the team. It is never used as documentation: we will not present a generated image as a photograph of a completed project, a specific jobsite, or a specific building you worked on. Project galleries use real photographs, labeled as such.
The reason is not only honesty. The FTC evaluates implied claims in advertising images the same way it evaluates words. A generated image presented as proof of work is a misrepresentation, and a GC who notices will not forget it. Real proof stays real.
Why it is better than stock
Stock photos of contractors are instantly recognizable and signal “we did not try.” Generated imagery of your actual people in your actual trade signals the opposite, and it is consistent across every page in a way a one-day shoot never is. It also updates cheaply: new hire, new truck, new service, new images in a day.
What you need to send
- Five to eight photos of the owner, different angles, daylight, phone is fine
- Three to five of each key person who will appear
- Trucks, yard, shop, equipment
- Real completed-project photos for the gallery, as many as you have
What you get
A set of 15–25 images sized and optimized for the site, the raw files, and the right to use them anywhere else: proposals, trucks, LinkedIn. Yours, like everything else we build.
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Fifteen minutes. No pitch deck.
Tell me what you build and where the leads come from today. I will tell you what I would change, and what it would cost. If it is not a fit, I will say so on the call.