Websites and sales systems for framing contractors
Framing contractors, wood and light-gauge steel, are hired by GCs and builders who need crews on a date. We build sites that show capacity and schedule reliability, with pages for the commercial, multifamily and residential work that each has its own buyer.
Who buys
- General contractors (commercial and multifamily)
- Production and custom home builders
- Developers
- Light-gauge steel suppliers and engineers
- Owners and remodel contractors
Pages the site needs
- Commercial and multifamily framing
- Light-gauge steel framing
- Residential and custom home framing
- Trusses, panels and prefabrication
- Structural repair and remodel framing
- Project gallery by building type
Proof buyers look for
- Crew count and square feet framed per week
- Projects by type with unit counts
- Safety record and EMR
- Bonding capacity and insurance limits
- Builder and GC references
What we would build for a framing contractor.
Framing is scheduled before it is priced. A GC or builder needs to know you can put crews on a slab the week it cures, and keep them there. Your website should make that obvious.
Capacity and reliability
Crews, square feet or units framed per week, the biggest project you have run, and what you self-perform versus sub. A project list by building type with unit counts (a 240-unit garden multifamily reads very differently from a 12-unit townhome row) with the GC or builder named where you can.
Wood and steel are different buyers
Light-gauge steel framing sells to commercial GCs and engineers; wood framing sells to builders and multifamily GCs. Different searches, different proof, different pages. If you do both, say so on two pages, not one.
Residential is a different website inside your website
Custom home and remodel framing is bought by builders and homeowners on craft and communication. Those pages are written and imaged differently from the commercial pages, and the leads route differently.
The sales system
Builders and multifamily GCs in your market are a finite list with a known schedule of starts. A rep working that list for a 15-minute capabilities call, timed ahead of their next start, gets you onto bid lists for jobs that have not been awarded yet. How the sales system works.
Searches we would build pages for.
Illustrative. Exact keyword research is done per market on the Growth and Authority tiers.
Fifteen minutes.
Tell me what you build and where the leads come from. I will look at your site before the call and come with three things I would change.