Websites and sales systems for general contractors and construction managers
General contractors sell to owners and developers on trust, process and the last three projects. We build sites that walk an owner through how you run a job, show the work by market, and give a development manager a reason to call.
Who buys
- Owners and owner's representatives
- Developers (commercial, multifamily, industrial)
- Architects (design-build and CM referrals)
- Public agencies, districts and municipalities
- Franchisees and multi-site operators
Pages the site needs
- Markets served (industrial, multifamily, healthcare, retail, education, office)
- Construction management
- Design-build
- Tenant improvement and renovation
- Preconstruction services
- Safety and quality programs
- Project pages by market with budget range and schedule
Proof buyers look for
- Bonding capacity and single-project limit
- Safety record and EMR
- Projects by market with size, budget range and schedule performance
- Key staff with years and projects
- Owner and architect references
What we would build for a general contractors contractor.
A GC’s website is read by an owner’s representative deciding who makes the shortlist, and by a developer deciding whether to take a meeting. Both are asking the same question: will this company run my job the way they say they will. The site should answer with process and with proof.
Markets, not services
Owners search and think by building type. A page per market (industrial, multifamily, healthcare, retail, education, office) with the projects you have delivered in that market, the budget ranges, and the schedule performance, is the structure that wins. “Services: construction management, design-build” is the structure that loses.
How you run a job
Preconstruction, scheduling, subcontractor management, change-order process, closeout. Written from your interview, in plain language an owner can follow. This is the page an owner’s rep forwards.
Proof at the level owners check
Bonding capacity and single-project limit, EMR and safety program, key staff with their years and projects. Project pages with the owner and architect credited where allowed, the budget range, and whether it finished on schedule.
The sales system
Developers with projects in entitlement, owner’s reps, and architects who refer design-build are a list you can build and work. A rep booking 15-minute introductions for your business development lead, timed to a developer’s pipeline, is how a regional GC gets into rooms it is not in today. How the sales system works.
Searches we would build pages for.
Illustrative. Exact keyword research is done per market on the Growth and Authority tiers.
Fifteen minutes.
Tell me what you build and where the leads come from. I will look at your site before the call and come with three things I would change.