Websites and sales systems for commercial roofing contractors
A roofing contractor's website has two jobs: convince a facility manager you can handle a 60,000-square-foot TPO re-roof, and get a homeowner to call after a storm. One page cannot do both. We build the pages that do.
Who buys
- Facility and property managers
- General contractors (new construction)
- Building owners and REITs
- HOA boards and property management firms
- Homeowners after storm events
Pages the site needs
- Commercial re-roofing
- TPO / PVC / EPDM single-ply
- Metal roofing
- Roof maintenance programs
- Storm damage and insurance claims
- Project gallery with square footage and system
- Service area pages by city
Proof buyers look for
- Manufacturer certifications (GAF, Carlisle, Firestone, Versico)
- Licensing, bonding capacity and insurance limits
- Safety record and EMR
- Named projects with square footage and system
- Warranty terms in plain language
What we would build for a roofing contractor.
Roofing is the trade where the gap between commercial and residential is widest on the web. The buyer of a $400,000 re-roof wants manufacturer certifications, a safety record, and photos of a job like theirs. The homeowner wants to know you answer the phone. Most roofing sites try to serve both on one home page and serve neither.
The commercial side
A facility manager comparing three roofers has a prequal form open in the next tab. Your site should answer it before they ask: license number, bonding capacity, insurance limits, EMR, manufacturer certifications, and three projects with the building type, square footage and roofing system named. We put that on a page a PM can find in one click and send to their boss.
Service pages are split by system and by job type, because that is how the searches and the budgets split. “Commercial re-roofing” and “TPO installation” are different pages with different copy, written from your own description of how you do the work: the inspection, the core cuts, the tear-off versus overlay decision, the tie-in details that separate a good roofer from a leak in year two.
The residential and storm side
Storm work is search-driven and time-sensitive. A storm page with your claims process, what to photograph, and a form that goes straight to your phone converts far better than a generic contact page. We wire storm leads into a separate queue so they are not lost in the commercial pipeline.
Imagery
Roofing photographs well and almost nobody does it. Twenty phone photos from the roof, your crew and your trucks become a consistent set of professional images. Real completed-project photos stay real and are labeled as such; generated imagery is used for presentation only.
The sales system
Commercial roofing sells to a small number of named buildings and buyers. A built list of facility managers and property management firms in your market, warmed with two emails and a LinkedIn touch, then called by a rep with a script written for roofing, produces meetings a website alone never will. How the sales system works.
Searches we would build pages for.
Illustrative. Exact keyword research is done per market on the Growth and Authority tiers.
Fifteen minutes.
Tell me what you build and where the leads come from. I will look at your site before the call and come with three things I would change.