Websites and sales systems for steel erectors and fabricators
Structural steel is sold on safety, tonnage and schedule. We build sites that give a GC what the prequal asks for and show an owner the kind of building you have put up.
Who buys
- General contractors and construction managers
- Structural engineers
- Developers (industrial, commercial)
- Fabricators seeking erection partners (or vice versa)
- Owners of PEMB and industrial buildings
Pages the site needs
- Structural steel erection
- Steel fabrication (shop capabilities)
- Pre-engineered metal buildings
- Miscellaneous metals and stairs
- Steel decking and joists
- Industrial and heavy steel
- Project gallery by tonnage and type
Proof buyers look for
- AISC certification (if held)
- Safety program, EMR and OSHA record
- Tonnage capacity and crane fleet
- Project list by tonnage and building type
- Bonding capacity and insurance limits
What we would build for a steel contractor.
Steel is the trade where safety record comes before price. A GC’s prequal for an erector asks for EMR, OSHA recordables, the safety program and the crane and rigging capability before it asks for anything else. Your website should answer in that order.
Safety first, literally
A safety page that states your EMR for three years, your OSHA record, your program (fall protection, rigging, crane operator certifications), and who runs it. Then capability: crane fleet, tonnage per week, shop capacity if you fabricate, AISC certification if you hold it.
Fabrication and erection are two searches
If you do both, they are two pages with two sets of proof. Fabrication sells on shop capability, detailing and delivery; erection sells on crews, cranes and schedule. PEMB is a third buyer altogether, often an owner, and gets its own page written for someone who has never bought a building before.
The project gallery that wins work
Steel photographs like nothing else. A gallery by tonnage and building type, with the GC and engineer credited, is the page a construction manager sends to the owner. We make sure it exists and loads fast on a phone.
The sales system
Industrial developers, GCs who self-perform nothing, and fabricators looking for erection partners are all lists you can build. A rep working them for a capabilities meeting, opening on safety and schedule, is how a regional erector gets onto a national GC’s bid list. How the sales system works.
Searches we would build pages for.
Illustrative. Exact keyword research is done per market on the Growth and Authority tiers.
Fifteen minutes.
Tell me what you build and where the leads come from. I will look at your site before the call and come with three things I would change.